North American Market Insights

Having a distributor or a small number of customers in Canada does not necessarily mean that a company has successfully built a Canadian market. Many European B2B companies are already technically present in North America. Their products may be available through an importer, represented by a distributor or purchased occasionally by individual customers. Yet sales remain inconsistent, limited to one region or dependent on a single business relationship. At this stage, the comp

The Comprehensive Economic and Trade Agreement (CETA) between Canada and the European Union (EU) is a landmark trade agreement that opens up a wealth of opportunities for European businesses. CETA has created new opportunities for trade between Canada and the European Union, but turning those opportunities into business requires careful preparation. This article outlines the agreement’s practical relevance for European companies considering expansion into Canada. High angle v

Expanding into Canada and the United States requires more than a strong product. This article examines the market dynamics, customer expectations, regulatory considerations and commercial decisions European B2B companies should evaluate before entering North America. High angle view of a bustling city skyline with diverse architecture Understanding the North American Market Landscape Market Overview North America is comprised of three primary countries: the United States, Can